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Yes — 4 Large Soft Brown Rolls is ultra-processed.
Not a great choice for everyday eating.
These rolls are ultra-processed because they contain several industrial additives and processing aids: mono- and diglycerides of fatty acids and diacetyl tartaric acid esters of mono- and diglycerides, which function as emulsifiers; sodium stearoyl-2-lactylate, another emulsifier; and calcium propionate, a preservative specifically identified as an ultra-processed ingredient. L-cysteine and added enzymes are also industrial flour-treatment agents. The wheat flour, bran, sugar, yeast, salt, rapeseed oil, vitamins and minerals, and ascorbic acid are not the main reasons for the classification.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White baton
Tesco
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Half Baguette
M&S Bakery
Not UPF
The 30 70 medium sliced loaf
M&S
Not UPF
2 White Baguettes
Co-op
Not UPF
Seeded Sourdough Bread
No1 Waitrose
Not UPF
Taste the Difference Stonevaked White Baton
Sainsbury's
Not UPF
Dinner rolls
Bake at home
Not UPF
Yes — 4 Large Soft Brown Rolls by Rowan hill is ultra-processed, so it counts as a UPF (ultra-processed food). These rolls are ultra-processed because they contain several industrial additives and processing aids: mono- and diglycerides of fatty acids and diacetyl tartaric acid esters of mono- and diglycerides, which function as emulsifiers; sodium stearoyl-2-lactylate, another emulsifier; and calcium propionate, a preservative specifically identified as an ultra-processed ingredient. L-cysteine and added enzymes are also industrial flour-treatment agents. The wheat flour, bran, sugar, yeast, salt, rapeseed oil, vitamins and minerals, and ascorbic acid are not the main reasons for the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.