Rowan Hill Bakery

Medium Soft Wholemeal

Barcode 4056489648710

Scanned 26 times by Nomi users

Yes — Medium Soft Wholemeal is ultra-processed.

Classified as ultra-processed because it contains industrial emulsifiers (mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate) and a preservative (calcium propionate), which are additives typical of ultra-processed foods under NOVA.

Ingredients

1 ultra-processed marker

OK

wholemeal wheat flour

A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

mono- and diacetyl tartaric acid esters of mono- and diglycerides (datem)

A fat-based emulsifier (DATEM) used to improve texture and emulsification in bakery and processed foods.
OK

sodium stearoyl-2-lactylate; preservative: calcium propionate; wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin)
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

flour treatment agent: ascorbic acid. allergy advice for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. lidl great britain ltd
OK

lidl house
OK

14 kingston road
OK

surbiton
OK

kt5 9nu. 800

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

View product →

Swap it for something less processed

See all Breads & Wraps →

Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Medium Soft Wholemeal

Is Medium Soft Wholemeal ultra-processed?

Yes — Medium Soft Wholemeal by Rowan Hill Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial emulsifiers (mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate) and a preservative (calcium propionate), which are additives typical of ultra-processed foods under NOVA.

Which ingredients in Medium Soft Wholemeal are ultra-processed?

Nomi flags one ingredient in Medium Soft Wholemeal as an ultra-processed marker: mono- and diacetyl tartaric acid esters of mono- and diglycerides (datem). See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Medium Soft Wholemeal?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.