Hovis Home Bakes

Rustic Seeded Rolls

Barcode 5010003064157

Scanned 29 times by Nomi users

No — Rustic Seeded Rolls is not ultra-processed.

The ingredient list is valid and consists only of basic culinary ingredients (wheat, flour, water, sourdough from wheat and spelt, salt, yeast) plus ascorbic acid (vitamin C) as a flour treatment agent. These are minimally processed ingredients and a common nutrient additive; there are no industrial formulations like emulsifiers, artificial sweeteners, refined syrups, flavorings, or other cosmetic additives, so this would not be classified as an ultra-processed food under NOVA.

Ingredients

No ultra-processed markers

OK

wheat

A staple cereal grain used in foods; a basic ingredient in flour, bread, and many products.
OK

flour

Fine powder obtained by grinding cereal grains; commonly refers to wheat flour in many contexts.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sourdough (wheat spelt)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

ascorbic acid flour treatment agent (vitamin c)

A flour treatment additive (ascorbic acid) used to improve dough strength and loaf volume; also a source of vitamin C.

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Common questions about Rustic Seeded Rolls

Is Rustic Seeded Rolls ultra-processed?

No — Rustic Seeded Rolls by Hovis Home Bakes is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists only of basic culinary ingredients (wheat, flour, water, sourdough from wheat and spelt, salt, yeast) plus ascorbic acid (vitamin C) as a flour treatment agent. These are minimally processed ingredients and a common nutrient additive; there are no industrial formulations like emulsifiers, artificial sweeteners, refined syrups, flavorings, or other cosmetic additives, so this would not be classified as an ultra-processed food under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.