Yes — Mission Deli White Wraps is ultra-processed.
This food is ultra-processed because it contains several industrial additives and processing aids, including humectant (glycerol), acidity regulator (malic acid), emulsifiers (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flavouring. These are characteristic of NOVA ultra-processed foods, going beyond basic culinary ingredients used in home cooking.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
Yes — Mission Deli White Wraps by Auto Extreme is ultra-processed, so it counts as a UPF (ultra-processed food). This food is ultra-processed because it contains several industrial additives and processing aids, including humectant (glycerol), acidity regulator (malic acid), emulsifiers (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flavouring. These are characteristic of NOVA ultra-processed foods, going beyond basic culinary ingredients used in home cooking.
Nomi flags 3 ingredients in Mission Deli White Wraps as ultra-processed markers: malic acid, preservatives (potassium sorbate, calcium propionate), flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.