Hovis

4 Seed Sensations Bread

Barcode 5010003064768

Scanned 79 times by Nomi users

Yes — 4 Seed Sensations Bread is ultra-processed.

The product is classified as ultra-processed because it contains several industrial additives and processed ingredients, including preservative E282 (calcium propionate), emulsifier E472e, malted barley flour (used as a processing aid/flavour enhancer), and vegetable fat (rapeseed, palm). Palm oil in particular is a highly refined industrial oil. These ingredients go beyond basic culinary components and are characteristic of ultra-processed foods under the NOVA classification.

Ingredients

2 ultra-processed markers

OK

wheat flour

Finely ground wheat used as a basic carbohydrate source; fortified with added calcium, iron, niacin, and thiamin.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

seed mix (13%) (contains: toasted brown linseed, toasted sunflower seeds, pumpkin seeds, sunflower seeds, millet seeds, golden linseed, poppy seeds)
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

vinegar

A sour-tasting liquid produced by fermentation, widely used as a condiment and preservative.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

malted barley flour

Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
OK

barley flour

Fine flour ground from barley; used in baking and as a cereal ingredient.
UPF

calcium lactate

A calcium salt of lactic acid used as a preservative and acidity regulator.
OK

emulsifier: e472e
UPF

vegetable fat (rapeseed and palm)

A blend of vegetable oils/fats, including palm oil, used for fat content and texture.
OK

barley fibre

Dietary fiber derived from barley; used to increase fibre content in foods or as a functional ingredient.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.
OK

wheat starch. nutrition information allergy advice: for allergens

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS

JASONS SOURDOUGH

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seven seeds and grains sourdough

Bertinet Bakery

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Hand Finished Oat, Sunflower & Pumpkin Loaf

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Triple Malt Sourdough Bread with Seeds

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about 4 Seed Sensations Bread

Is 4 Seed Sensations Bread ultra-processed?

Yes — 4 Seed Sensations Bread by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and processed ingredients, including preservative E282 (calcium propionate), emulsifier E472e, malted barley flour (used as a processing aid/flavour enhancer), and vegetable fat (rapeseed, palm). Palm oil in particular is a highly refined industrial oil. These ingredients go beyond basic culinary components and are characteristic of ultra-processed foods under the NOVA classification.

Which ingredients in 4 Seed Sensations Bread are ultra-processed?

Nomi flags 2 ingredients in 4 Seed Sensations Bread as ultra-processed markers: calcium lactate, vegetable fat (rapeseed and palm). See the full ingredient breakdown above for what each one is.

What are healthier alternatives to 4 Seed Sensations Bread?

Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

4 Seed Sensations Bread

Ingredients

Healthier alternatives

Swap it for something less processed

Common questions about 4 Seed Sensations Bread

Is 4 Seed Sensations Bread ultra-processed?

Which ingredients in 4 Seed Sensations Bread are ultra-processed?

What are healthier alternatives to 4 Seed Sensations Bread?

What does "ultra-processed" (UPF) mean?

How can I check whether other foods are ultra-processed?

Scan it yourself,right in the aisle

Scan it yourself,
right in the aisle