Yes — Soft Pittas Easy to Fill Wholemeal is ultra-processed.
This product is ultra-processed because it contains several industrial additives and highly processed ingredients, including dextrose (an industrially refined sugar), emulsifiers (E471, E481), gelling agent E466, stabiliser xanthan gum, preservative calcium propionate, caramelised sugar used as an industrial colouring/flavouring, vegetable oils including palm oil, and flour treatment agent E920. These additives and refined ingredients are characteristic of ultra-processed foods in the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
The Honey Soaked Seeded Bloomer
Village Bakery
Not UPF
Classic Medium Sliced Wholemeal Bread
Allinson's
Not UPF
Wheat flour sourdough bread
sainsbury's bakery,Sainsbury's
Not UPF
Allinson's Scandalous Seeds Wholemeal
Allinson's
Not UPF
Yes — Soft Pittas Easy to Fill Wholemeal by warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial additives and highly processed ingredients, including dextrose (an industrially refined sugar), emulsifiers (E471, E481), gelling agent E466, stabiliser xanthan gum, preservative calcium propionate, caramelised sugar used as an industrial colouring/flavouring, vegetable oils including palm oil, and flour treatment agent E920. These additives and refined ingredients are characteristic of ultra-processed foods in the NOVA classification.
Nomi flags 4 ingredients in Soft Pittas Easy to Fill Wholemeal as ultra-processed markers: dextrose, emulsifier e471 (mono- and diglycerides of fatty acids), vegetable oils (sustainable palm, rapeseed), e920 l-cysteine. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including WHOLEMEAL PITTA by Cohens Bakery. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.