Warburtons

SOFT PITTAS

Barcode 5010044010557

Scanned 5 times by Nomi users

Yes — SOFT PITTAS is ultra-processed.

This product is classified as ultra-processed (UPF) according to the NOVA system because it contains several industrial additives and ingredients characteristic of UPFs. Specifically, it includes dextrose (an industrially refined sugar), emulsifiers E471 and E481, gelling agent E466 (carboxymethyl cellulose), stabiliser xanthan gum, preservative calcium propionate, and palm oil within 'vegetable oils (sustainable palm, rapeseed)'. These additives and refined components are not typical of minimally processed foods and are used to modify texture, shelf life, and palatability, which places this product in the ultra-processed category.

Ingredients

7 ultra-processed markers

OK

wholemeal wheat flour (with calcium, iron, niacin (b3) and thiamin (b1))
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

pulse blend (red lentil flour, navy bean flour, chickpea flour)
OK

pea flour

Fine powder made from ground dried peas; used as a gluten-free flour substitute or thickener.
OK

brown linseed (5%)
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

yeast

A living microorganism used as a leavening agent in baking.
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

extra virgin olive oil

A high-quality, cold-pressed olive oil pressed from olives, used as a cooking oil and dressing; basic culinary ingredient.
UPF

emulsifier e471 (mono- and diglycerides of fatty acids)

A common food additive used to stabilize and combine fats and liquids in processed foods.
UPF

e481

An emulsifier additive used in processed foods; typically refers to glycerol esters of fatty acids commonly used to improve texture and stability.
UPF

xanthan gum (stabiliser)

A polysaccharide thickener produced by fermentation, used as a stabiliser and thickening agent in foods.
UPF

e466 (carboxymethyl cellulose)

Carboxymethyl cellulose, a thickener/gelling agent used to modify viscosity and texture in processed foods.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
UPF

calcium propionate

Calcium propionate is a synthetic calcium salt used as a preservative to prevent mold and extend shelf life in baked goods and some dairy products.
UPF

vegetable oils (sustainable palm, rapeseed)

A blend of vegetable oils including palm oil (sustainable) and rapeseed oil.
OK

citric acid

A weak organic acid used to regulate acidity in foods; commonly produced industrially via fermentation of sugars and used as a preservative and flavor enhancer.
OK

ascorbic acid flour treatment agent (vitamin c)

A flour treatment additive (ascorbic acid) used to improve dough strength and loaf volume; also a source of vitamin C.

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Common questions about SOFT PITTAS

Is SOFT PITTAS ultra-processed?

Yes — SOFT PITTAS by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) according to the NOVA system because it contains several industrial additives and ingredients characteristic of UPFs. Specifically, it includes dextrose (an industrially refined sugar), emulsifiers E471 and E481, gelling agent E466 (carboxymethyl cellulose), stabiliser xanthan gum, preservative calcium propionate, and palm oil within 'vegetable oils (sustainable palm, rapeseed)'. These additives and refined components are not typical of minimally processed foods and are used to modify texture, shelf life, and palatability, which places this product in the ultra-processed category.

Which ingredients in SOFT PITTAS are ultra-processed?

Nomi flags 7 ingredients in SOFT PITTAS as ultra-processed markers: dextrose, emulsifier e471 (mono- and diglycerides of fatty acids), e481, xanthan gum (stabiliser), e466 (carboxymethyl cellulose), calcium propionate, vegetable oils (sustainable palm, rapeseed). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.