No — All butter croissants is not ultra-processed.
The ingredients are basic culinary components (wheat flour with standard fortification, butter, water, sugar, yeast, salt, egg) plus a simple flour treatment agent (ascorbic acid, i.e., vitamin C). There are no industrial formulations such as emulsifiers, thickeners, artificial sweeteners, flavor enhancers, refined industrial syrups, or artificial/natural flavourings, so this would not be classified as ultra-processed according to the given NOVA-based criteria.
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No — All butter croissants by Morrisons is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are basic culinary components (wheat flour with standard fortification, butter, water, sugar, yeast, salt, egg) plus a simple flour treatment agent (ascorbic acid, i.e., vitamin C). There are no industrial formulations such as emulsifiers, thickeners, artificial sweeteners, flavor enhancers, refined industrial syrups, or artificial/natural flavourings, so this would not be classified as ultra-processed according to the given NOVA-based criteria.
Nomi flags one ingredient in All butter croissants as an ultra-processed marker: flour treatment agent with ascorbic acid. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.