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No — Morrisons seeded bloomer is not ultra-processed.
The ingredient list is valid and consists only of basic culinary ingredients (wheat flour, water, seeds, fermented flour, yeast, salt, soya flour, sugar, caramelised sugar) and a simple flour treatment agent (ascorbic acid, i.e. vitamin C). There are no industrial formulations such as artificial sweeteners, emulsifiers, stabilizers, gums, industrial syrups, or flavorings, so it does not meet the criteria for an ultra-processed food according to NOVA.
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No — Morrisons seeded bloomer by Morrisons is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists only of basic culinary ingredients (wheat flour, water, seeds, fermented flour, yeast, salt, soya flour, sugar, caramelised sugar) and a simple flour treatment agent (ascorbic acid, i.e. vitamin C). There are no industrial formulations such as artificial sweeteners, emulsifiers, stabilizers, gums, industrial syrups, or flavorings, so it does not meet the criteria for an ultra-processed food according to NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.