Morrisons

Morrisons seeded bloomer

Barcode 5010525051970

Scanned 25 times by Nomi users

No — Morrisons seeded bloomer is not ultra-processed.

The ingredient list is valid and consists only of basic culinary ingredients (wheat flour, water, seeds, fermented flour, yeast, salt, soya flour, sugar, caramelised sugar) and a simple flour treatment agent (ascorbic acid, i.e. vitamin C). There are no industrial formulations such as artificial sweeteners, emulsifiers, stabilizers, gums, industrial syrups, or flavorings, so it does not meet the criteria for an ultra-processed food according to NOVA.

Ingredients

No ultra-processed markers

OK

wheat flour

A basic flour ground from wheat, often enriched with added minerals and vitamins.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

mixed seeds (11%) (golden linseed, millet, sunflower seeds, pumpkin seeds, poppy seeds)

A mixture of edible seeds used as an ingredient in foods. Includes golden linseed (flax), millet, sunflower seeds, pumpkin seeds, and poppy seeds.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

flour treatment agent (ascorbic acid). allergy advice for allergens including corel

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Common questions about Morrisons seeded bloomer

Is Morrisons seeded bloomer ultra-processed?

No — Morrisons seeded bloomer by Morrisons is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists only of basic culinary ingredients (wheat flour, water, seeds, fermented flour, yeast, salt, soya flour, sugar, caramelised sugar) and a simple flour treatment agent (ascorbic acid, i.e. vitamin C). There are no industrial formulations such as artificial sweeteners, emulsifiers, stabilizers, gums, industrial syrups, or flavorings, so it does not meet the criteria for an ultra-processed food according to NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.