Yes — Wholemeal loaf is ultra-processed.
This wholemeal loaf is ultra-processed because it contains industrial additives used for texture and preservation, including emulsifiers (mono- and di-acetyl tartaric acid esters of mono- and diglycerides of fatty acids, mono- and diglycerides of fatty acids) and the preservative calcium propionate. These additives are characteristic of NOVA 4 ultra-processed foods, even though many other ingredients are minimally processed grains and seeds.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Durum wheat flatbreads
crosta & mollica
Not UPF
The Honey Soaked Seeded Bloomer
Village Bakery
Not UPF
Classic Medium Sliced Wholemeal Bread
Allinson's
Not UPF
Wheat flour sourdough bread
sainsbury's bakery,Sainsbury's
Not UPF
Allinson's Scandalous Seeds Wholemeal
Allinson's
Not UPF
Piadina
Crosta & Mollica
Not UPF
seven seeds and grains sourdough
Bertinet Bakery
Not UPF
White Sourdough Bread
Waitrose
Not UPF
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
Yes — Wholemeal loaf by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). This wholemeal loaf is ultra-processed because it contains industrial additives used for texture and preservation, including emulsifiers (mono- and di-acetyl tartaric acid esters of mono- and diglycerides of fatty acids, mono- and diglycerides of fatty acids) and the preservative calcium propionate. These additives are characteristic of NOVA 4 ultra-processed foods, even though many other ingredients are minimally processed grains and seeds.
Nomi flags one ingredient in Wholemeal loaf as an ultra-processed marker: calcium propionate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.