Yes — Brioche Burger Buns is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains several industrial additives and refined ingredients, including palm oil (a highly processed refined oil), dextrose (an industrially refined sugar), flavouring (an industrial flavor additive), and an emulsifier (mono- and di-acetyl tartaric acid esters of mono- and di-glycerides of fatty acids). These are characteristic of NOVA Group 4 ultra-processed foods.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Multiseed Loaf
Sainsbury's Taste The Difference
Not UPF
sourdough malted ciabattini
Jason's
Not UPF
Multigrain Bread
Marks & Spencer
Not UPF
Seedlip Slices x8
The Heart of Nature
Not UPF
White crusty bloomer 600g
Tesco
Not UPF
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Yes — Brioche Burger Buns by Tesco, Gordons is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains several industrial additives and refined ingredients, including palm oil (a highly processed refined oil), dextrose (an industrially refined sugar), flavouring (an industrial flavor additive), and an emulsifier (mono- and di-acetyl tartaric acid esters of mono- and di-glycerides of fatty acids). These are characteristic of NOVA Group 4 ultra-processed foods.
Nomi flags 4 ingredients in Brioche Burger Buns as ultra-processed markers: palm oil, dextrose, emulsifier (mono- and di-acetyl tartaric acid esters of mono- and di-glycerides of fatty acids), color (carotenes). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.