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No — Olive & Rosemary Sourdough is not ultra-processed.
The ingredients are primarily basic culinary components (fortified wheat flour, water, olives, olive tapenade ingredients, vegetable oils, rice flour, fermented wheat flour, herbs, malted barley flour) plus ascorbic acid as a flour treatment agent. Fortified flour and ascorbic acid are allowed non-UPF additives under the guidelines, and there are no industrial sweeteners, emulsifiers, flavorings, or highly processed oils like palm fruit oil. Therefore this bread is not classified as ultra-processed (UPF) under NOVA according to the provided rules.
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No — Olive & Rosemary Sourdough by Asda is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are primarily basic culinary components (fortified wheat flour, water, olives, olive tapenade ingredients, vegetable oils, rice flour, fermented wheat flour, herbs, malted barley flour) plus ascorbic acid as a flour treatment agent. Fortified flour and ascorbic acid are allowed non-UPF additives under the guidelines, and there are no industrial sweeteners, emulsifiers, flavorings, or highly processed oils like palm fruit oil. Therefore this bread is not classified as ultra-processed (UPF) under NOVA according to the provided rules.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.