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Yes — Fitzgeralds is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and refined ingredients, including dextrose (an industrially refined sugar), stabilizer (glycerol), preservative (calcium propionate), and flour treatment agent (L-cysteine). According to NOVA, such formulations with cosmetic and functional additives go beyond basic culinary processing and are considered ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
sourdough malted ciabattini
Jason's
Not UPF
Multigrain Bread
Marks & Spencer
Not UPF
Seedlip Slices x8
The Heart of Nature
Not UPF
White crusty bloomer 600g
Tesco
Not UPF
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Yes — Fitzgeralds by Family Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and refined ingredients, including dextrose (an industrially refined sugar), stabilizer (glycerol), preservative (calcium propionate), and flour treatment agent (L-cysteine). According to NOVA, such formulations with cosmetic and functional additives go beyond basic culinary processing and are considered ultra-processed foods.
Nomi flags 3 ingredients in Fitzgeralds as ultra-processed markers: dextrose, rice extract, calcium propionate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
