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Yes — Crispy rustic rolls with honey is ultra-processed.
The product is classified as ultra-processed (UPF) because the ingredient list includes maltodextrin, which is an industrially produced, refined carbohydrate used as a texturizer and filler. According to the NOVA guidance provided, maltodextrin is considered a UPF ingredient. Even though most other ingredients are basic or organic, the presence of maltodextrin is sufficient to classify the overall product as UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
White Sourdough Loaf
Specially Selected
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
6 Wholemeal Pittas
Village Bakery
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
Yes — Crispy rustic rolls with honey is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the ingredient list includes maltodextrin, which is an industrially produced, refined carbohydrate used as a texturizer and filler. According to the NOVA guidance provided, maltodextrin is considered a UPF ingredient. Even though most other ingredients are basic or organic, the presence of maltodextrin is sufficient to classify the overall product as UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.