Yes — Soft White is ultra-processed.
Not a great choice for everyday.
This is ultra-processed because it contains palm oil, which is a highly processed and refined oil, and palm fat. It also contains emulsifiers E471 (mono- and diglycerides of fatty acids) and E472e (diacetyltartaric acid esters of mono- and diglycerides), which are industrial additives used to modify texture and stability. The product also includes chicory fibre and dried fermented wheat flour, but the palm-derived fats and emulsifiers are the ingredients that lead to the UPF classification. Fortified wheat flour, rapeseed oil, salt, yeast, vitamins and minerals, ascorbic acid, and wheat starch are not the deciding factors.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
White Sourdough Loaf
Specially Selected
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
6 Wholemeal Pittas
Village Bakery
Not UPF
Yes — Soft White by M&S, Marks & Spencer, Marks and Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). This is ultra-processed because it contains palm oil, which is a highly processed and refined oil, and palm fat. It also contains emulsifiers E471 (mono- and diglycerides of fatty acids) and E472e (diacetyltartaric acid esters of mono- and diglycerides), which are industrial additives used to modify texture and stability. The product also includes chicory fibre and dried fermented wheat flour, but the palm-derived fats and emulsifiers are the ingredients that lead to the UPF classification. Fortified wheat flour, rapeseed oil, salt, yeast, vitamins and minerals, ascorbic acid, and wheat starch are not the deciding factors.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.