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Taste the Difference Brioche Burger Bun by Sainsbury's
Sainsbury's

Taste the Difference Brioche Burger Bun

Barcode 00495493
Scanned  34  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Taste the Difference Brioche Burger Bun is ultra-processed.

The product contains palm oil, which is a pre-identified UPF ingredient due to being a highly processed refined oil. It also contains colour (carotenes) and a flour treatment agent (ascorbic acid), which are industrial additives. Therefore, according to NOVA, this brioche bun is classified as ultra-processed.

Ingredients

1 ultra-processed marker
  • OK
    fortified wheat flour
    Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
  • OK
    pasteurised free range egg (12%)
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    butter (cows' milk) (6%)
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    fermented wheat flour
    Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
  • OK
    wheat gluten
    Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
  • UPF
    palm oil
    A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
  • OK
    colour: carotenes; flour treatment agent: ascorbic acid. 815156

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Everyday White Rolls
Not Ultra-Processed
Everyday White Rolls
Jason's
View product →
4 White Rolls
Not Ultra-Processed
4 White Rolls
Marks & Spencer
View product →
CIABATTA ROLLS
Not Ultra-Processed
CIABATTA ROLLS
Aldi
View product →

Swap it for something less processed

See all Breads & Wraps →

Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Taste the Difference Brioche Burger Bun

Is Taste the Difference Brioche Burger Bun ultra-processed?

Yes — Taste the Difference Brioche Burger Bun by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains palm oil, which is a pre-identified UPF ingredient due to being a highly processed refined oil. It also contains colour (carotenes) and a flour treatment agent (ascorbic acid), which are industrial additives. Therefore, according to NOVA, this brioche bun is classified as ultra-processed.

Which ingredients in Taste the Difference Brioche Burger Bun are ultra-processed?

Nomi flags one ingredient in Taste the Difference Brioche Burger Bun as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Taste the Difference Brioche Burger Bun?

Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, 4 White Rolls by Marks & Spencer, CIABATTA ROLLS by Aldi. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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