Sainsbury's Taste The Difference

Multiseed Loaf

Barcode 01050974

Scanned 38 times by Nomi users

No — Multiseed Loaf is not ultra-processed.

The ingredient list is valid and contains mainly basic culinary ingredients (flours, seeds, water, salt, yeast, sugar) plus ascorbic acid as a flour treatment agent, which is a simple vitamin C additive allowed as non-UPF. There are no industrial additives like emulsifiers, artificial sweeteners, flavor enhancers, industrial syrups, or refined specialty oils that would qualify it as ultra-processed under the given criteria.

Ingredients

No ultra-processed markers

OK

fortified wheat flour

Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sunflower seeds

Toasted or raw sunflower seeds; a common snack ingredient and topping with a mild, nutty taste.
OK

wheat bran

Outer layer of the wheat kernel, high in fiber and nutrients, commonly used as a baking or cereal ingredient.
OK

linseed (3%)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

pumpkin seeds (1.5%)
OK

rye flour

Finely milled flour produced from rye grains; a common cereal grain used in breads and baked goods.
OK

oats

Whole grain cereal from the Avena sativa plant; commonly consumed as a breakfast staple or used in baking.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

poppy seed

Small edible seeds from the opium poppy (Papaver somniferum), commonly used for texture and flavor in baked goods and salads.
OK

quinoa

A gluten-free pseudocereal; small seeds used as a grain substitute with a nutty flavor and high protein content.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

flour treatment agent: ascorbic acid; malted wheat flour

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Common questions about Multiseed Loaf

Is Multiseed Loaf ultra-processed?

No — Multiseed Loaf by Sainsbury's Taste The Difference is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and contains mainly basic culinary ingredients (flours, seeds, water, salt, yeast, sugar) plus ascorbic acid as a flour treatment agent, which is a simple vitamin C additive allowed as non-UPF. There are no industrial additives like emulsifiers, artificial sweeteners, flavor enhancers, industrial syrups, or refined specialty oils that would qualify it as ultra-processed under the given criteria.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.