Sainsbury's

Giraffe Bloomer

Barcode 01052305

Scanned 10 times by Nomi users

No — Giraffe Bloomer is not ultra-processed.

The product contains fortified wheat flour, water, rice flour, yeast, salt, sugar, and simple flour treatment agents (L-cysteine, ascorbic acid). These are all basic ingredients or simple additives used for baking and fortification, with no industrial sweeteners, refined syrups, emulsifiers, flavourings, or other complex formulations. Therefore, it is not classified as ultra-processed under the specified NOVA-based criteria.

Ingredients

No ultra-processed markers

OK

fortified wheat flour

Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

flour treatment agents: l-cysteine
OK

ascorbic acid (vitamin c)

A water-soluble vitamin (vitamin C) used as an antioxidant and preservative in foods.

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Common questions about Giraffe Bloomer

Is Giraffe Bloomer ultra-processed?

No — Giraffe Bloomer by Sainsbury's is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains fortified wheat flour, water, rice flour, yeast, salt, sugar, and simple flour treatment agents (L-cysteine, ascorbic acid). These are all basic ingredients or simple additives used for baking and fortification, with no industrial sweeteners, refined syrups, emulsifiers, flavourings, or other complex formulations. Therefore, it is not classified as ultra-processed under the specified NOVA-based criteria.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.