No — Bread Roll is not ultra-processed.
The ingredient list contains basic culinary ingredients (wheat flour with vitamin/mineral fortification, water, semolina, salt, yeast) and a simple flour treatment agent (ascorbic acid). It does not list industrial additives like emulsifiers, stabilizers, artificial sweeteners, flavourings, or industrial syrups, so under the provided NOVA-style rules this would not be classified as ultra-processed.
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Seeded Batch
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50/50 Medium Bread
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UPF
Tasty Wholemeal Medium
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UPF
Wholemeal Bread
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UPF
White Sourdough
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Crumpets
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Toastie Thick Sliced Soft White Bread
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No — Bread Roll is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list contains basic culinary ingredients (wheat flour with vitamin/mineral fortification, water, semolina, salt, yeast) and a simple flour treatment agent (ascorbic acid). It does not list industrial additives like emulsifiers, stabilizers, artificial sweeteners, flavourings, or industrial syrups, so under the provided NOVA-style rules this would not be classified as ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.