Yes — Baker Street Seeded Rye Bread is ultra-processed.
The bread contains several ultra-processed ingredients, including invert sugar syrup (an industrially processed sweetener), preservative (sorbic acid), flavouring, and other additives like acidity regulator (sodium acetate) and flour treatment agent (ascorbic acid). The presence of these industrial additives and refined syrups classifies it as an ultra-processed food under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
White Sourdough
Sainsbury's
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
The Honey Soaked Seeded Bloomer
Village Bakery
Not UPF
Classic Medium Sliced Wholemeal Bread
Allinson's
Not UPF
Wheat flour sourdough bread
sainsbury's bakery,Sainsbury's
Not UPF
Allinson's Scandalous Seeds Wholemeal
Allinson's
Not UPF
Piadina
Crosta & Mollica
Not UPF
Yes — Baker Street Seeded Rye Bread by Baker Street is ultra-processed, so it counts as a UPF (ultra-processed food). The bread contains several ultra-processed ingredients, including invert sugar syrup (an industrially processed sweetener), preservative (sorbic acid), flavouring, and other additives like acidity regulator (sodium acetate) and flour treatment agent (ascorbic acid). The presence of these industrial additives and refined syrups classifies it as an ultra-processed food under NOVA.
Nomi flags 3 ingredients in Baker Street Seeded Rye Bread as ultra-processed markers: invert sugar syrup, sorbic acid, flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Biona rye bread by Biona. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.