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Yes — Baker Street Seeded Rye Bread is ultra-processed.
Not a great choice for everyday.
This seeded rye bread is ultra-processed because it contains invert sugar syrup, an industrially processed sugar syrup; sorbic acid used as a preservative, an extracted additive; and flavouring, an industrial flavor additive. These ingredients meet the criteria for ultra-processing. Sodium acetate and ascorbic acid are basic permitted additives and do not drive the classification.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
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White Thinned Sourdough Loaf
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Not UPF
Half Baguette
M&S Bakery
Not UPF
The 30 70 medium sliced loaf
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Not UPF
2 White Baguettes
Co-op
Not UPF
Seeded Sourdough Bread
No1 Waitrose
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Taste the Difference Stonevaked White Baton
Sainsbury's
Not UPF
Dinner rolls
Bake at home
Not UPF
Yes — Baker Street Seeded Rye Bread by Baker Street is ultra-processed, so it counts as a UPF (ultra-processed food). This seeded rye bread is ultra-processed because it contains invert sugar syrup, an industrially processed sugar syrup; sorbic acid used as a preservative, an extracted additive; and flavouring, an industrial flavor additive. These ingredients meet the criteria for ultra-processing. Sodium acetate and ascorbic acid are basic permitted additives and do not drive the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.