Yes — Soft White Toasting Muffins is ultra-processed.
This product is ultra-processed because it contains several industrial ingredients and additives, including palm oil and palm stearin (highly refined oils), soya flour used as a functional improver, spirit vinegar as a processing aid, and a preservative (potassium sorbate). The presence of these additives and refined oils classifies the product as an ultra-processed food under the NOVA system.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Aldi Slightly Salted Rice Cake
Aldi
Not UPF
Lightly Salted Corn Cakes
Rivercote
Not UPF
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
Jason's sourdough grains and seeds
Jason’s
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
Apple rice cakes
mamia
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
Kallo apple and cinnamon wholegrain low fat rice and corn cakes
Kallo
Not UPF
Yes — Soft White Toasting Muffins by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial ingredients and additives, including palm oil and palm stearin (highly refined oils), soya flour used as a functional improver, spirit vinegar as a processing aid, and a preservative (potassium sorbate). The presence of these additives and refined oils classifies the product as an ultra-processed food under the NOVA system.
Nomi flags one ingredient in Soft White Toasting Muffins as an ultra-processed marker: potassium sorbate. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.