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No — Wholemeal seeded bloomer is not ultra-processed.
The ingredient list is valid and contains only basic ingredients: wholemeal wheat flour, water, fortified wheat flour, seeds, yeast, sea salt, and wheat gluten. There are no industrial additives, refined industrial syrups, artificial sweeteners, flavorings, emulsifiers, or other markers of ultra-processing. This would be classified as non-UPF (NOVA 3, processed bread).
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No — Wholemeal seeded bloomer by Duchy Organic,Waitrose is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and contains only basic ingredients: wholemeal wheat flour, water, fortified wheat flour, seeds, yeast, sea salt, and wheat gluten. There are no industrial additives, refined industrial syrups, artificial sweeteners, flavorings, emulsifiers, or other markers of ultra-processing. This would be classified as non-UPF (NOVA 3, processed bread).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.