Yes — Free From Sliced Mixed Seed Loaf is ultra-processed.
The loaf contains several ultra-processed ingredients and additives, including bamboo fibre, hydroxypropyl methyl cellulose, xanthan gum, fermented maize starch, and colour (plain caramel). These industrial stabilisers, modified starches, fibres, and colourings place the product in the ultra-processed category under NOVA.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
The Honey Soaked Seeded Bloomer
Village Bakery
Not UPF
Classic Medium Sliced Wholemeal Bread
Allinson's
Not UPF
Wheat flour sourdough bread
sainsbury's bakery,Sainsbury's
Not UPF
Allinson's Scandalous Seeds Wholemeal
Allinson's
Not UPF
Piadina
Crosta & Mollica
Not UPF
seven seeds and grains sourdough
Bertinet Bakery
Not UPF
Yes — Free From Sliced Mixed Seed Loaf by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). The loaf contains several ultra-processed ingredients and additives, including bamboo fibre, hydroxypropyl methyl cellulose, xanthan gum, fermented maize starch, and colour (plain caramel). These industrial stabilisers, modified starches, fibres, and colourings place the product in the ultra-processed category under NOVA.
Nomi flags 2 ingredients in Free From Sliced Mixed Seed Loaf as ultra-processed markers: bamboo fibre, plain caramel color. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.