Yes — Free From Sliced Mixed Seed Loaf is ultra-processed.
The loaf contains several ultra-processed ingredients and additives, including bamboo fibre, hydroxypropyl methyl cellulose, xanthan gum, fermented maize starch, and colour (plain caramel). These industrial stabilisers, modified starches, fibres, and colourings place the product in the ultra-processed category under NOVA.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Bake at home white petits pains
Sainsbury's
Not UPF
White baton
Tesco
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Half Baguette
M&S Bakery
Not UPF
The 30 70 medium sliced loaf
M&S
Not UPF
2 White Baguettes
Co-op
Not UPF
Seeded Sourdough Bread
No1 Waitrose
Not UPF
Taste the Difference Stonevaked White Baton
Sainsbury's
Not UPF
Dinner rolls
Bake at home
Not UPF
Mini breadsticks
Aldi
Not UPF
Yes — Free From Sliced Mixed Seed Loaf by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). The loaf contains several ultra-processed ingredients and additives, including bamboo fibre, hydroxypropyl methyl cellulose, xanthan gum, fermented maize starch, and colour (plain caramel). These industrial stabilisers, modified starches, fibres, and colourings place the product in the ultra-processed category under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.