Waitrose

Wholemeal pitta

Barcode 5000169618806

Scanned 55 times by Nomi users

Yes — Wholemeal pitta is ultra-processed.

The product is classified as ultra-processed because it contains the additive preservative (calcium propionate), which is an industrial preservative ingredient used to extend shelf life. According to NOVA, the presence of such industrial additives makes the overall product ultra-processed, even though the other ingredients (wholemeal wheat flour, water, yeast, salt) are minimally processed or basic culinary ingredients.

Ingredients

1 ultra-processed marker

OK

wholemeal wheat flour

A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

calcium propionate

A food preservative added to baked goods to inhibit mold and bacterial growth.

Healthier alternatives

Reviewed by Nomi

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Swap it for something less processed

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Common questions about Wholemeal pitta

Is Wholemeal pitta ultra-processed?

Yes — Wholemeal pitta by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains the additive preservative (calcium propionate), which is an industrial preservative ingredient used to extend shelf life. According to NOVA, the presence of such industrial additives makes the overall product ultra-processed, even though the other ingredients (wholemeal wheat flour, water, yeast, salt) are minimally processed or basic culinary ingredients.

Which ingredients in Wholemeal pitta are ultra-processed?

Nomi flags one ingredient in Wholemeal pitta as an ultra-processed marker: calcium propionate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wholemeal pitta?

Nomi has reviewed similar products that are not ultra-processed, including WHOLEMEAL PITTA by Cohens Bakery. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.