Hovis

Simple White from Hovis

Barcode 5010003064898

Scanned 14 times by Nomi users

Yes — Simple White from Hovis is ultra-processed.

Classified as ultra-processed due to presence of several industrial additives: preservative (E282, calcium propionate), emulsifiers (E472e, E481), and refined rapeseed oil used within an industrial formulation. These additives and processing aids go beyond basic culinary ingredients per NOVA criteria.

Ingredients

2 ultra-processed markers

OK

wheat flour (with added calcium, iron, niacin, thiamine)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
UPF

calcium lactate

A calcium salt of lactic acid used as a preservative and acidity regulator.
UPF

e472e emulsifier (polyglycerol esters of fatty acids)

Emulsifier additive used to improve texture and blend fats and water; a processed polyglycerol ester.
OK

e481; rapeseed oil
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

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Common questions about Simple White from Hovis

Is Simple White from Hovis ultra-processed?

Yes — Simple White from Hovis by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed due to presence of several industrial additives: preservative (E282, calcium propionate), emulsifiers (E472e, E481), and refined rapeseed oil used within an industrial formulation. These additives and processing aids go beyond basic culinary ingredients per NOVA criteria.

Which ingredients in Simple White from Hovis are ultra-processed?

Nomi flags 2 ingredients in Simple White from Hovis as ultra-processed markers: calcium lactate, e472e emulsifier (polyglycerol esters of fatty acids). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.