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Yes — Simple White from Hovis is ultra-processed.
Classified as ultra-processed due to presence of several industrial additives: preservative (E282, calcium propionate), emulsifiers (E472e, E481), and refined rapeseed oil used within an industrial formulation. These additives and processing aids go beyond basic culinary ingredients per NOVA criteria.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Classic Torinesi Breadsticks
Crosta Mollica
Not UPF
Sourdough
Waitrose
Not UPF
Sainsbury's San Francisco Style Sourdough
Sainsbury's
Not UPF
Spelt Sourdough Bread
Waitrose
Not UPF
Sensational Soya & Linseed Bread
Vogel’s
Not UPF
Rye Seed Bread
Schneider Brot
Not UPF
In Store Baked Sourdough Bloomer
Tesco
Not UPF
6 PETIT PAINS
TESCO
Not UPF
White sourdough
Asda
Not UPF
Sunflower and spelt loaf
M&S
Not UPF
Yes — Simple White from Hovis by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed due to presence of several industrial additives: preservative (E282, calcium propionate), emulsifiers (E472e, E481), and refined rapeseed oil used within an industrial formulation. These additives and processing aids go beyond basic culinary ingredients per NOVA criteria.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.