Hovis

Rustic Granary Bloom

Barcode 5010003065666

Scanned 19 times by Nomi users

Yes — Rustic Granary Bloom is ultra-processed.

Classified as ultra-processed because the ingredient list includes an emulsifier (E472e) and palm vegetable fat. Emulsifiers are industrial additives, and palm fat is a highly processed refined oil; either is sufficient to classify the product as UPF under the given rules.

Ingredients

No ultra-processed markers

OK

wheat flour

Basic cereal flour with added nutrients (calcium, iron, B3, B1); commonly used as a staple baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

granary malted wheat flakes (10%)
OK

starter dough (7%) (contains: wheat flour (with added calcium, iron, vitamin b3, vitamin b₁), water, salt)
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

cut wheat (2%)
OK

cut rye (2%)
OK

malted barley flour

Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

vegetable fat (palm, rapeseed)
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

dehydrated sourdough (wheat)
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

emulsifier: e472e
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

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Common questions about Rustic Granary Bloom

Is Rustic Granary Bloom ultra-processed?

Yes — Rustic Granary Bloom by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes an emulsifier (E472e) and palm vegetable fat. Emulsifiers are industrial additives, and palm fat is a highly processed refined oil; either is sufficient to classify the product as UPF under the given rules.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.