Yes — hovis seed sensations sunflower & pumpkin is ultra-processed.
Classified as ultra-processed because it contains industrial additives and processing aids, including preservative E282 (calcium propionate) and emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides), which fall under the NOVA definition of ultra-processed ingredients.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Biona rye bread
Biona
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
12 Crunchy Taco Shells
Old El Paso
Not UPF
CIABATTA ROLLS
Aldi
Not UPF
wholemeal sourdough bread
Taste the difference
Not UPF
Wheat and Rye Soughdough Half Bloomer
Sainsburys
Not UPF
Sourdough Bread
Jason's Sourdough
Not UPF
brown sourdough bloomer
Tesco
Not UPF
Yes — hovis seed sensations sunflower & pumpkin by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial additives and processing aids, including preservative E282 (calcium propionate) and emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides), which fall under the NOVA definition of ultra-processed ingredients.
Nomi flags one ingredient in hovis seed sensations sunflower & pumpkin as an ultra-processed marker: calcium lactate. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.