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Yes — Seed Sensations Malted Wholegrains is ultra-processed.
Classified as ultra-processed because the ingredient list includes additives and industrial formulations beyond basic culinary ingredients, specifically: preservative E282 (calcium propionate), emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids), and isolated wheat protein. These are indicative of industrial processing according to NOVA, so the product is considered UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Plain Breadsticks
ASDA
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Yes — Seed Sensations Malted Wholegrains by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes additives and industrial formulations beyond basic culinary ingredients, specifically: preservative E282 (calcium propionate), emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids), and isolated wheat protein. These are indicative of industrial processing according to NOVA, so the product is considered UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.