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Seed Sensations Malted Wholegrains by Hovis
Hovis

Seed Sensations Malted Wholegrains

Barcode 5010003067684
Scanned  49  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Seed Sensations Malted Wholegrains is ultra-processed.

Classified as ultra-processed because the ingredient list includes additives and industrial formulations beyond basic culinary ingredients, specifically: preservative E282 (calcium propionate), emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids), and isolated wheat protein. These are indicative of industrial processing according to NOVA, so the product is considered UPF.

Ingredients

1 ultra-processed marker
  • OK
    wheat flour
    A basic cereal flour from wheat with added minerals (calcium, iron) and vitamins (niacin) for nutrition fortification.
  • OK
    thiamine
    A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    seed mix (10%) (contains: brown linseed, toasted brown linseed, toasted sunflower seeds, millet seeds, pumpkin seeds, sunflower seeds, golden linseed, poppy seeds)
  • OK
    malted wheat flakes (2%)
  • OK
    wheat protein
    Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    soy flour
    A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • OK
    barley flour
    Fine flour ground from barley; used in baking and as a cereal ingredient.
  • UPF
    calcium lactate
    A calcium salt of lactic acid used as a preservative and acidity regulator.
  • OK
    emulsifier: e472e
  • OK
    caramelised sugar
    A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
  • OK
    barley fibre
    Dietary fiber derived from barley; used to increase fibre content in foods or as a functional ingredient.
  • OK
    ascorbic acid (vitamin c) used as flour treatment agent
    Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

Healthier alternatives

Reviewed by Nomi

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Common questions about Seed Sensations Malted Wholegrains

Is Seed Sensations Malted Wholegrains ultra-processed?

Yes — Seed Sensations Malted Wholegrains by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes additives and industrial formulations beyond basic culinary ingredients, specifically: preservative E282 (calcium propionate), emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids), and isolated wheat protein. These are indicative of industrial processing according to NOVA, so the product is considered UPF.

Which ingredients in Seed Sensations Malted Wholegrains are ultra-processed?

Nomi flags one ingredient in Seed Sensations Malted Wholegrains as an ultra-processed marker: calcium lactate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Seed Sensations Malted Wholegrains?

Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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