Yes — Poppy Seed Bagels is ultra-processed.
Classified as ultra-processed because it contains industrial additives and preservatives, specifically calcium propionate and sorbic acid, which are used to extend shelf life. These additives fall under NOVA Group 4 criteria for ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Ciabatta Roll
Tesco
Not UPF
Sainsburys White Sourdough Bloomer
Sainsbury’s sourdough bloomer
Not UPF
wildfarmed sliced white
wildfarmed
Not UPF
Multiseed Loaf
Sainsbury's Taste The Difference
Not UPF
sourdough malted ciabattini
Jason's
Not UPF
Multigrain Bread
Marks & Spencer
Not UPF
Seedlip Slices x8
The Heart of Nature
Not UPF
White crusty bloomer 600g
Tesco
Not UPF
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Yes — Poppy Seed Bagels by Fitzgeralds is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial additives and preservatives, specifically calcium propionate and sorbic acid, which are used to extend shelf life. These additives fall under NOVA Group 4 criteria for ultra-processed foods.
Nomi flags one ingredient in Poppy Seed Bagels as an ultra-processed marker: preservatives (calcium propionate, sorbic acid). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including plain bagel by Cohen's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.