Promise Gluten Free

Soft White Loaf

Barcode 5391526414361

Scanned 18 times by Nomi users

Yes — Soft White Loaf is ultra-processed.

The product contains multiple ultra-processed ingredients/additives according to NOVA: industrial thickeners and stabilizers (cellulose, hydroxypropyl methyl cellulose, sodium carboxymethyl cellulose, methyl cellulose, xanthan gum), preservatives (sodium propionate, sorbic acid), refined syrup (golden syrup), humectant (glycerine used as a texturizing additive), and natural flavouring. Presence of these industrial formulations classifies the loaf as ultra-processed.

Ingredients

7 ultra-processed markers

OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

tapioca starch

Starch extracted from cassava (tapioca root), used as a thickener and binder.
OK

thickeners: cellulose
UPF

hydroxypropyl methylcellulose (hpmc)

A semi-synthetic polymer used as a thickener, emulsifier, and stabilizer in food products.
OK

sodium carboxymethyl cellulose
UPF

methyl cellulose

A cellulose-derived thickener/additive used to improve texture in processed foods.
UPF

xanthan gum

A microbial polysaccharide used as a thickener and stabilizer; widely used food additive.
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

psyllium husk powder

Soluble dietary fiber from Plantago ovata husks used as a thickener and bulking agent.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

wholegrain maize flour

Milled flour made from the whole kernels of maize (corn), used in baking and cooking as a staple grain product.
OK

rice starch

Starch derived from rice used as a thickener or anti-caking agent in foods.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
UPF

golden syrup

A traditional light amber syrup made from hydrolyzed starch, used as a sweetener.
UPF

humectant: glycerine

Glycerine (glycerol) used as a humectant and moisture-retaining additive in foods; a simple, purified sugar alcohol used as an ingredient.
OK

iodised salt

Table salt fortified with iodine (potassium iodate) for dietary iodine intake.
OK

preservatives: sodium propionate
UPF

sorbic acid

A preservative used to prevent mold and yeast growth in foods. It is a pure chemical compound often added to foods.
OK

rice bran

Outer outer layer of rice grain contains dietary fiber, fats, and micronutrients; commonly used as an ingredient or supplement in cereals, baking, or added to foods.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.

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Common questions about Soft White Loaf

Is Soft White Loaf ultra-processed?

Yes — Soft White Loaf by Promise Gluten Free is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains multiple ultra-processed ingredients/additives according to NOVA: industrial thickeners and stabilizers (cellulose, hydroxypropyl methyl cellulose, sodium carboxymethyl cellulose, methyl cellulose, xanthan gum), preservatives (sodium propionate, sorbic acid), refined syrup (golden syrup), humectant (glycerine used as a texturizing additive), and natural flavouring. Presence of these industrial formulations classifies the loaf as ultra-processed.

Which ingredients in Soft White Loaf are ultra-processed?

Nomi flags 7 ingredients in Soft White Loaf as ultra-processed markers: hydroxypropyl methylcellulose (hpmc), methyl cellulose, xanthan gum, golden syrup, humectant: glycerine, sorbic acid, natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.