Village Bakery

The wholemeal Rustic Bloomer

Barcode 4088600165486

Scanned 84 times by Nomi users

Yes — The wholemeal Rustic Bloomer is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives: preservative calcium propionate and flour treatment agent ascorbic acid, which are NOVA UPF markers.

Ingredients

1 ultra-processed marker

OK

wholemeal wheat flour

Coarsely milled flour made from whole wheat kernels, containing bran and germ; used as a basic bakery ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat flour

A basic cereal flour made from ground wheat grains, often enriched with vitamins and minerals.
OK

wheat semolina

Coarsely ground durum wheat granules used for pasta and certain baked goods; a basic cereal product.
UPF

preservative: calcium propionate; flour treatment agent: ascorbic acid

Combination of food additives: calcium propionate (preservative) and ascorbic acid (flour treatment agent).

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

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Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about The wholemeal Rustic Bloomer

Is The wholemeal Rustic Bloomer ultra-processed?

Yes — The wholemeal Rustic Bloomer by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives: preservative calcium propionate and flour treatment agent ascorbic acid, which are NOVA UPF markers.

Which ingredients in The wholemeal Rustic Bloomer are ultra-processed?

Nomi flags one ingredient in The wholemeal Rustic Bloomer as an ultra-processed marker: preservative: calcium propionate; flour treatment agent: ascorbic acid. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to The wholemeal Rustic Bloomer?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.