Yes — Pain Aux Chocolat is ultra-processed.
The product is classified as ultra-processed because it contains pre-identified UPF ingredients: plain chocolate (18%) (sugar, cocoa mass, cocoa butter, cows' milk fat, emulsifier: soya lecithin). In particular, the emulsifier (soya lecithin) is an industrial additive characteristic of ultra-processed foods. Other ingredients are mostly basic culinary components, but the presence of this UPF chocolate ingredient is sufficient to categorize the whole product as UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
CIABATTA ROLLS
Aldi
Not UPF
wholemeal sourdough bread
Taste the difference
Not UPF
Wheat and Rye Soughdough Half Bloomer
Sainsburys
Not UPF
Sourdough Bread
Jason's Sourdough
Not UPF
brown sourdough bloomer
Tesco
Not UPF
6 White Pittas
By Sainsbury's,Sainsbury’s
Not UPF
Hovis white
Hovis
Not UPF
Slow-roast tomato sourdough
Co-op
Not UPF
Classic Torinesi Breadsticks
Crosta Mollica
Not UPF
Sourdough
Waitrose
Not UPF
Yes — Pain Aux Chocolat by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains pre-identified UPF ingredients: plain chocolate (18%) (sugar, cocoa mass, cocoa butter, cows' milk fat, emulsifier: soya lecithin). In particular, the emulsifier (soya lecithin) is an industrial additive characteristic of ultra-processed foods. Other ingredients are mostly basic culinary components, but the presence of this UPF chocolate ingredient is sufficient to categorize the whole product as UPF.
Nomi flags one ingredient in Pain Aux Chocolat as an ultra-processed marker: plain chocolate. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.