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Yes — White Bread Rolls is ultra-processed.
Classified as ultra-processed because it contains several industrial additives and processing aids, including emulsifier (E471/mono- and diglycerides of fatty acids), malted barley flour (industrial flavor/color enhancer), and preservative (calcium propionate), which are characteristic of NOVA group 4 ultra-processed foods.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Yes — White Bread Rolls is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains several industrial additives and processing aids, including emulsifier (E471/mono- and diglycerides of fatty acids), malted barley flour (industrial flavor/color enhancer), and preservative (calcium propionate), which are characteristic of NOVA group 4 ultra-processed foods.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.