Yes — White Bread Rolls is ultra-processed.
Classified as ultra-processed because it contains several industrial additives and processing aids, including emulsifier (E471/mono- and diglycerides of fatty acids), malted barley flour (industrial flavor/color enhancer), and preservative (calcium propionate), which are characteristic of NOVA group 4 ultra-processed foods.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
12 Crunchy Taco Shells
Old El Paso
Not UPF
CIABATTA ROLLS
Aldi
Not UPF
wholemeal sourdough bread
Taste the difference
Not UPF
Wheat and Rye Soughdough Half Bloomer
Sainsburys
Not UPF
Sourdough Bread
Jason's Sourdough
Not UPF
brown sourdough bloomer
Tesco
Not UPF
6 White Pittas
By Sainsbury's,Sainsbury’s
Not UPF
Hovis white
Hovis
Not UPF
Yes — White Bread Rolls is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains several industrial additives and processing aids, including emulsifier (E471/mono- and diglycerides of fatty acids), malted barley flour (industrial flavor/color enhancer), and preservative (calcium propionate), which are characteristic of NOVA group 4 ultra-processed foods.
Nomi flags 2 ingredients in White Bread Rolls as ultra-processed markers: mono- and diglycerides (e471) emulsifier, calcium propionate. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.