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Yes — Brioche burger buns is ultra-processed.
Classified as ultra-processed because the ingredients include industrial additives and formulations such as invert sugar syrup (an industrially processed sugar syrup), emulsifier (mono- and diglycerides of fatty acids), potato dextrin (a refined carbohydrate additive), and flavourings. These go beyond basic culinary ingredients and place the product in the NOVA ultra-processed category.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
White Sourdough Loaf
Specially Selected
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Yes — Brioche burger buns by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include industrial additives and formulations such as invert sugar syrup (an industrially processed sugar syrup), emulsifier (mono- and diglycerides of fatty acids), potato dextrin (a refined carbohydrate additive), and flavourings. These go beyond basic culinary ingredients and place the product in the NOVA ultra-processed category.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.