Waitrose

Brioche burger buns

Barcode 5000169623695

Scanned 24 times by Nomi users

Yes — Brioche burger buns is ultra-processed.

Classified as ultra-processed because the ingredients include industrial additives and formulations such as invert sugar syrup (an industrially processed sugar syrup), emulsifier (mono- and diglycerides of fatty acids), potato dextrin (a refined carbohydrate additive), and flavourings. These go beyond basic culinary ingredients and place the product in the NOVA ultra-processed category.

Ingredients

5 ultra-processed markers

OK

fortified wheat flour

Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
OK

pasteurised free range egg (12%)
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

concentrated butter (milk)
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

milk proteins

Proteins derived from milk (e.g., casein, whey proteins) used as a food ingredient to add texture, nutrition, or functional properties.
UPF

mono- and diglycerides of fatty acids

Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
UPF

color (carotenes)

Food colorant derived from carotenes, used to impart or enhance yellow-orange hues in products.
UPF

potato dextrin

A carbohydrate derived from potato starch through hydrolysis, yielding a soluble dextrin used as a thickener or binding agent.
OK

ascorbic acid (flour treatment agent)

Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.

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Common questions about Brioche burger buns

Is Brioche burger buns ultra-processed?

Yes — Brioche burger buns by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include industrial additives and formulations such as invert sugar syrup (an industrially processed sugar syrup), emulsifier (mono- and diglycerides of fatty acids), potato dextrin (a refined carbohydrate additive), and flavourings. These go beyond basic culinary ingredients and place the product in the NOVA ultra-processed category.

Which ingredients in Brioche burger buns are ultra-processed?

Nomi flags 5 ingredients in Brioche burger buns as ultra-processed markers: invert sugar syrup, mono- and diglycerides of fatty acids, color (carotenes), potato dextrin, flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.