Yes — White Rolls is ultra-processed.
Classified as ultra-processed because the ingredient list includes at least one industrial additive: stabiliser e464 (hydroxypropyl methylcellulose), which is an extracted/modified thickener used in processed foods according to NOVA criteria.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
White Sourdough Loaf
Specially Selected
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Yes — White Rolls by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes at least one industrial additive: stabiliser e464 (hydroxypropyl methylcellulose), which is an extracted/modified thickener used in processed foods according to NOVA criteria.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.