Warburtons

White Rolls

Barcode 5010044009384

Scanned 23 times by Nomi users

Yes — White Rolls is ultra-processed.

Classified as ultra-processed because the ingredient list includes at least one industrial additive: stabiliser e464 (hydroxypropyl methylcellulose), which is an extracted/modified thickener used in processed foods according to NOVA criteria.

Ingredients

2 ultra-processed markers

OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

tapioca starch

Starch extracted from cassava (tapioca root), used as a thickener and binder.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

psyllium husk/vegetable fibre

Dietary fibre from Plantago ovata seeds, often used to boost fibre content and improve texture in baked goods and cereals.
OK

egg white powder

Dried egg white used as a protein source in formulations
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

pea protein

Protein derived from yellow peas, often sold as powder or isolate for texturizing and fortification.
UPF

stabiliser (e464)

A food-grade stabiliser/thickener derived from cellulose, used to improve texture, consistency, or viscosity in processed foods.
OK

fruit extract: carob
OK

apple

A round, sweet to tart fruit with a crisp flesh and edible skin, commonly eaten fresh or used in baking and cooking.

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Common questions about White Rolls

Is White Rolls ultra-processed?

Yes — White Rolls by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes at least one industrial additive: stabiliser e464 (hydroxypropyl methylcellulose), which is an extracted/modified thickener used in processed foods according to NOVA criteria.

Which ingredients in White Rolls are ultra-processed?

Nomi flags 2 ingredients in White Rolls as ultra-processed markers: pea protein, stabiliser (e464). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.