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Brioche buns by St Pierre
St Pierre

Brioche buns

Barcode 5027952015727
Scanned  35  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Brioche buns is ultra-processed.

The product is classified as ultra-processed because it contains industrial additives and ingredients such as invert sugar (an industrially processed sugar syrup), emulsifier (mono- and diglycerides of fatty acids), and flavouring. These extracted/industrial additives place it in the UPF category under NOVA, even though many other ingredients are basic foods (flour, egg, butter, etc.).

Ingredients

3 ultra-processed markers
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    egg
    Animal protein product from birds, commonly used as a basic ingredient in many foods.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • UPF
    inverted sugar
    A syrup produced by hydrolyzing sucrose into glucose and fructose, resulting in a sweeter, more stable sugar syrup often used in baking and confectionery.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • OK
    wheat gluten
    Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
  • OK
    concentrated butter (milk)
  • OK
    malted rye flour
    Rye flour that has been malted, enhancing enzymes and flavor; used in baking and specialty breads.
  • OK
    milk proteins
    Proteins derived from milk (e.g., casein, whey proteins) used as a food ingredient to add texture, nutrition, or functional properties.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • UPF
    mono- and diglycerides of fatty acids
    Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
  • OK
    dried milk (milk powder)
    Powdered form of dried milk used as a dairy ingredient in baking and beverage formulations.
  • UPF
    flavouring
    A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
  • OK
    deactivated yeast (inactive yeast)
    Yeast that has been heated or treated to stop fermentation, used as a leavening agent or nutritional supplement without rising.
  • OK
    colour (beta carotene). allergy advice: for allergens
  • OK
    including cereals containing gluten
  • OK
    see ingredients in bold. also may contain sesame seeds. suitable for vegetarians. dric burger b1263801 nutrition typical values energy pre-s fibre protein salt fat 7.8

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Brioche buns

Is Brioche buns ultra-processed?

Yes — Brioche buns by St Pierre is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains industrial additives and ingredients such as invert sugar (an industrially processed sugar syrup), emulsifier (mono- and diglycerides of fatty acids), and flavouring. These extracted/industrial additives place it in the UPF category under NOVA, even though many other ingredients are basic foods (flour, egg, butter, etc.).

Which ingredients in Brioche buns are ultra-processed?

Nomi flags 3 ingredients in Brioche buns as ultra-processed markers: inverted sugar, mono- and diglycerides of fatty acids, flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Brioche buns?

Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, 4 White Rolls by Marks & Spencer, CIABATTA ROLLS by Aldi. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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