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Wraps by WW
WW

Wraps

Barcode 5060086841602
Scanned  32  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Wraps is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives and processing aids: emulsifier (mono- and diglycerides of fatty acids), preservatives (calcium propionate, potassium sorbate), and refined additive-type ingredients such as wheat starch. These go beyond basic culinary ingredients and indicate an industrial formulation according to NOVA.

Ingredients

2 ultra-processed markers
  • OK
    fortified wheat flour
    Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    wheat fibre
    A plant-derived dietary fiber from wheat, used as a bulking agent or texturizer in foods.
  • OK
    glycerin
    A clear, odorless humectant and sweet-tasting polyol used as a moisturizer, humectant, and sweetener in foods.
  • OK
    sodium bicarbonate
    A common leavening agent (baking soda) used in baking.
  • OK
    disodium diphosphate
    A food additive used as a leavening agent or buffering salt; common in processed foods.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • OK
    emulsifier: mono and di-glycerides of fatty acids
  • OK
    citric acid
    A weak organic acid found in citrus fruits, commonly used as an acidulant and preservative in foods and beverages.
  • UPF
    calcium propionate
    Calcium propionate is a calcium salt of propionic acid used as a mold inhibitor and preservative in bakery and processed foods.
  • UPF
    potassium sorbate
    A widely used food preservative that inhibits mold and yeast growth in a variety of foods and beverages.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    wheat starch
    Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Breads & Wraps →

Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Wraps

Is Wraps ultra-processed?

Yes — Wraps by WW is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and processing aids: emulsifier (mono- and diglycerides of fatty acids), preservatives (calcium propionate, potassium sorbate), and refined additive-type ingredients such as wheat starch. These go beyond basic culinary ingredients and indicate an industrial formulation according to NOVA.

Which ingredients in Wraps are ultra-processed?

Nomi flags 2 ingredients in Wraps as ultra-processed markers: calcium propionate, potassium sorbate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wraps?

Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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