Asda

4 CRUMPET BREAD MEN

Barcode 5063089338469

Yes — 4 CRUMPET BREAD MEN is ultra-processed.

The product contains preservative (potassium sorbate), which is an industrial additive and has been pre-identified as a UPF ingredient. According to the rules, any product containing such additives must be classified as ultra-processed (UPF).

Ingredients

2 ultra-processed markers

OK

fortified wheat flour (wheat flour)

Wheat flour that has been enriched with vitamins and minerals (e.g., iron, B vitamins).
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

thiamin

A water-soluble B vitamin used as a nutrient and fortification ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
UPF

raising agents (diphosphates, potassium carbonates)

Food additive used as a leavening agent in baking, comprising diphosphates (a phosphate salt) and potassium carbonate. Typically added in small quantities to dough or batter to produce gas and rise.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

potassium sorbate

Potassium sorbate is a widely used food preservative that inhibits the growth of molds, yeast, and some bacteria to extend shelf life.

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Common questions about 4 CRUMPET BREAD MEN

Is 4 CRUMPET BREAD MEN ultra-processed?

Yes — 4 CRUMPET BREAD MEN by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains preservative (potassium sorbate), which is an industrial additive and has been pre-identified as a UPF ingredient. According to the rules, any product containing such additives must be classified as ultra-processed (UPF).

Which ingredients in 4 CRUMPET BREAD MEN are ultra-processed?

Nomi flags 2 ingredients in 4 CRUMPET BREAD MEN as ultra-processed markers: raising agents (diphosphates, potassium carbonates), potassium sorbate. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.