Yes — Pitabrød glutenfri 4pk 220g Bfree is ultra-processed.
Classified as ultra-processed (UPF) because it contains industrial additives and processing aids beyond basic culinary ingredients, including emulsifiers/thickeners (xanthan gum, guar gum, hydroxypropyl methylcellulose), the preservative sorbic acid, acidity regulators (citric, malic, tartaric acids), and glycerol as a humectant. These ingredients are characteristic of NOVA group 4 ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
12 Crunchy Taco Shells
Old El Paso
Not UPF
CIABATTA ROLLS
Aldi
Not UPF
wholemeal sourdough bread
Taste the difference
Not UPF
Wheat and Rye Soughdough Half Bloomer
Sainsburys
Not UPF
Sourdough Bread
Jason's Sourdough
Not UPF
brown sourdough bloomer
Tesco
Not UPF
6 White Pittas
By Sainsbury's,Sainsbury’s
Not UPF
Hovis white
Hovis
Not UPF
Slow-roast tomato sourdough
Co-op
Not UPF
Classic Torinesi Breadsticks
Crosta Mollica
Not UPF
Yes — Pitabrød glutenfri 4pk 220g Bfree by Handl norway as, BFree Foods is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed (UPF) because it contains industrial additives and processing aids beyond basic culinary ingredients, including emulsifiers/thickeners (xanthan gum, guar gum, hydroxypropyl methylcellulose), the preservative sorbic acid, acidity regulators (citric, malic, tartaric acids), and glycerol as a humectant. These ingredients are characteristic of NOVA group 4 ultra-processed foods.
Nomi has reviewed similar products that are not ultra-processed, including WHOLEMEAL PITTA by Cohens Bakery, Organic Pita Bread by Florentin. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.